Digital Communications Specialist
Splash Into Safety
Anti-Drowning Campaign
The "Splash into Safety" campaign was created in collaboration with a local EMS department, the Sheriff's office, and local hospitals, this initiative shines a light on anti-drowning awareness.
Through an array of dynamic assets including social media panels, stories, videos, and billboards, we champion a safer aquatic experience for our community.
Social Media Graphics
Guiding you through a safer summer, our "Splash into Safety" campaign unveils 23 meticulously crafted social media graphics. Addressing pivotal topics like supervision, CPR classes, and swim lessons, each graphic delivers concise and crucial insights. These graphics aren't just informative; they're part of a thoughtfully planned sequence. Aligned with our strategic video posts, they offer a comprehensive journey towards water safety awareness, ensuring that you're well-equipped to enjoy the summer season responsibly.
Short Videos
Our "Splash into Safety" campaign doesn't just bring information; it delivers impactful messages through four purposeful videos. These videos, strategically aligned with our social media graphics, offer a comprehensive understanding of water safety. Starting with an introduction, we delve into key areas – CPR, swim lessons, and surveillance.
In these videos, community stakeholders play an integral role, with the EMS Chief, County Sheriff, and an Advisory Council representative sharing their expertise. Their voices not only educate but also influence, as their prominence within the community underscores the urgency of practicing the drowning prevention tips we advocate for.
Billboard
Amidst the flurry of highway life, our "Splash into Safety" campaign makes a profound impact with a strategically positioned billboard. This visual beacon, strategically stationed at five bustling locations along a busy highway, serves as a swift yet impactful reminder.
Designed with awareness at its core, the billboard beckons the attention of passing drivers, urging them to remember and seek out our campaign for essential drowning prevention information. In mere seconds, this billboard plants a seed of knowledge that will resonate with the community, prompting them to engage further and embrace water safety practices.